The artist Peter Paul Rubens was famous for painting voluptuous bodies. "People will always want fashion-forward clothing, and that's where Black designers like us come in." "As sure as there's going to be trends, you're always going to have the plus-size community - and they're going to want clothes," Keyondra said. In 2021, Loft announced it was discontinuing plus sizes due to "ongoing business challenges," provoking frustration from its customers. A 2018 analysis of 25 of the largest multi-brand retailers like Shopbop, Macy's, and Net-a-Porter found that just 2.3% of their women's apparel is plus-size.ĭespite the market for extended-size clothing, which is valued at over $178 billion, some brands have cut their plus-size offerings. The industry has long seen roadblocks: Although an estimated 68% of American women wear a size 14 or above, only 8% of brands offer plus-size options. The Lockett sisters are part of a growing wave of Black designers who are advancing size inclusivity in fashion. "We want people to be able to choose what they wear because we understand how limiting choices can be as both Black women and plus-size women." "Knowing the struggle we've had and knowing that fashion hasn't moved forward enough, it's always been our dream to be able to walk into any store and see the plus-size section near the straight sizes," Kim told Insider. Kim and Keyondra Lockett named their size-inclusive brand Jolie Noire, which is French for "Pretty Black." Account icon An icon in the shape of a person's head and shoulders.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |